Deepa Jewellers IPOLISTED

Deepa Jewellers Limited is an organized B2B designer, processor, and supplier of hallmarked gold jewellery. The company primarily operates across Telangana, Andhra Pradesh, Tamil Nadu, Karnataka and Kerala. The company supplies jewellery to retail chains and standalone jewellery stores rather than selling directly to end consumers.

Deepa Jewellers mainly deals in 22-karat gold jewellery, including plain gold and precious-stone-studded jewellery. Its key products include Vaddanam, CNC machine-cut bangles, gents kada, kangan, earrings, necklaces, rings, bracelets and other traditional jewellery.

Apart from jewellery processing, the company also undertakes job-work services and trades in silver ornaments, 18K and 20K gold ornaments, precious stones and gold bullion.

As of July 31, 2026, the company had 16 product categories and 110 SKUs. It also had an in-house team of 15 designers focused on developing new designs based on customer needs, market trends and regional preferences.

The company follows an outsourced manufacturing model supported by a network of 41 karigars. It supplies raw materials such as gold, alloys and precious stones to these karigars, who manufacture jewellery according to the company's designs and specifications.

As of July 31, 2026, Deepa Jewellers had 373 customers across 13 states and one Union Territory, including 47 jewellery retail chains and 326 standalone stores. Its customer base includes jewellery retailers such as Joyalukkas, Kalyan Jewellers, Lalithaa Jewellery Mart, Manoj Vaibhav Gems 'N' Jewellers and Tribhovandas Bhimji Zaveri, among others.

In Fiscal 2026, Vaddanam contributed 41.85% of revenue from operations, while CNC machine-cut bangles contributed 30.87%. These are the company's two major product categories. The company has a strong South India presence, with 94.37% of FY2026 revenue coming from South Indian states.

Deepa Jewellers is also setting up an in-house manufacturing facility in Hyderabad to increase capacity, improve turnaround time and support future growth. It also opened a sales office in Vijayawada in November 2025 to expand its market reach.