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Purple Style Labs IPOLISTED

NSE, BSEMainboardBook Built Issue

Purple Style Labs Ltd. operates Pernia’s Pop-Up Shop (PPUS), a leading luxury omni-channel fashion platform offering designer apparel, jewellery, accessories and kidswear across global markets.

Compare

Listing price

₹535

Listing gain

-6.96%

Current

₹535

Listed

07 Sept 26

Opens

31 Aug 26

Closes

02 Sept 26

Allotment

03 Sept 26

Refund

03 Sept 26

Demat

04 Sept 26

Listing

07 Sept 26

Listed at

₹535

-6.96% on 07 Sept 26

Min. investment₹14,950

GMP₹2.25 · +0.4%

Subscribed1.36x

Track in the app

Overview

Price band

₹546-575

Lot size

26 shares

Min. investment

₹14,950

Issue size

₹680.00 Cr

1.18 Cr shares

Fresh issue

₹680 Cr

1.18 Cr shares

Face value

₹10 / share

Issue type

Book Built Issue

Listing at

NSE, BSE

Reservation

Anchor Investor 45%QIB 75%B-HNI 10%S-HNI 5%Individual 10%

Category	Shares offered	% of issue
Anchor Investor	53,21,739	45%
QIB	35,47,826	75%
NII (HNI)	17,73,913	15%
B-HNI	11,82,609	10%
S-HNI	5,91,304	5%
Individual	11,82,609	10%
Total	1,18,26,087	145%

Lot size & investment

Application	Lots	Shares	Amount
Retail (Min)	1	26	₹14,950
Retail (Max)	13	338	₹1,94,350
S-HNI (Min)	14	364	₹2,09,300
S-HNI (Max)	66	1,716	₹9,86,700
B-HNI (Min)	67	1,742	₹10,01,650

Listing performance

NSE/BSE: PURPLESTYLELABS

Listing gain

−6.96%

Gain per retail lot

₹-1,040

Latest vs issue

—

GMP was

₹2.25 (+0.39%)

₹575

₹577.25+0.39%

₹535−6.96%

Issue price

GMP estimate

Listing price

Latest price appears here during market hours.

Purple Style Labs Live GMP

GMP₹2.25

Est. Price₹577.25

Est. Gain0.39%

Latest GMP

₹2.25

All-time high

₹28

All-time low

₹1

GMP × retail lot ₹58.5GMP × S-HNI min ₹819Expected listing ~ ₹577.25GMP is unofficial and changes often. Data as of 03 Sept, 12:00 am.

Subscription

03 Sept, 12:00 am

Oversubscribed 1.36 times · 64,313 applications

QIB

1.50x

NII (HNI)

0.89x

S-HNI

0.55x

B-HNI

1.06x

Retail

1.66x

Total

1.36x

Total applications

64,313

Total bid amount

₹510 Cr

Category breakdown

Category	Shares offered	Shares bid	Times	Bid amount
QIB	35,47,826	53,27,218	1.50x	₹306 Cr
NII (HNI)	17,73,913	15,74,612	0.89x	₹90.54 Cr
B-HNI	11,82,609	12,52,342	1.06x	₹72.01 Cr
S-HNI	5,91,304	3,22,270	0.55x	₹18.53 Cr
Retail	11,82,609	19,64,742	1.66x	₹113 Cr
Total	65,04,348	88,66,572	1.36x	₹510 Cr

Application-wise breakup

Category	Applications reserved	Applied	Times
B-HNI	3,249	123	0.04x
S-HNI	1,624	763	0.47x
Retail	45,485	62,630	1.38x

Allotment chance per application is roughly 1 ÷ times for the category (lottery for retail and S-HNI).

Financials

(₹ in crores)

Key performance indicators

As of 25 Aug 2026

PAT Margin

-51.16%

ROCE

-23.56%

EBITDA Margin

5.44%

Valuation vs listed peers

EPS Pre IPO

-₹41.98

P/E Pre IPO

-13.75

Buzz AI analysis

From this IPO's filings and market data · educational, not investment advice

Revenue growth FY24 → FY26

+11.2%

ROCE

-23.56%

PAT margin -51.2% and ROCE -23.6%.

Strengths & risks

Large multi-brand luxury fashion platform with 1,109 Active Designer Brands.
Strong omni-channel model combining online and physical Experience Centers.
Growing international presence across more than 130 countries.
Wide portfolio of 208,490 SKUs across multiple fashion categories.
Experienced management team and Board.

5.0/10

Buzz score · Watch

From GMP, subscription and issue size

Financials5.6

Growth5.0

Business5.2

Demand4.5

Risk7.2

Objects of the issue

Purpose	Amount (₹ Cr)
Investment in its wholly owned subsidiary, PSL Retail, towards lease liabilities for Experience Centers and back-end offices in India.	371.13
Funding towards sales and marketing expenses to be incurred by the Company.	138.9
General corporate purposes.	-

Company & documents

Purple Style Labs Ltd. operates Pernia’s Pop-Up Shop (PPUS), a multi-brand luxury omni-channel fashion platform offering designer products across womenswear, menswear, jewellery, accessories and kidswear through its website, mobile application and physical Experience Centers.

As of March 31, 2026, PPUS offered 208,490 SKUs sourced from 1,109 Active Designer Brands, including Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna, providing them access to a global customer base through its integrated retail platform.

From Fiscal 2024 to Fiscal 2026, PPUS served more than 200,000 unique customers across over 130 countries. In Fiscal 2026, it served 66,713 customers in approximately 100 countries, with 19.14 million unique visitors and 95,565 orders.

As of 24 August 2026, the company operated 14 Experience Centers globally, including 12 in India, with international Experience Centers in London and New York. Its key international markets include the United States, the United Kingdom, the Middle East, and Canada.

As of March 31, 2026, the company employed 1,266 permanent employees.

Registrar

Kfin Technologies Ltd.

Phone: 040-79615565

Email: purplestyle.ipo@kfintech.com

Web: https://ipostatus.kfintech.com/

Company contact

Purple Style Labs Ltd.

CTS No. 1081, Plot no. 110, TPS Village, Service Road, Western Express Highway, Vile Parle East, Mumbai, Maharashtra, 400057

Phone: +91 22 5033 360

Email: investor.relations@purplestylelabs.com

Web: https://www.purplestylelabs.com/